INDEPENDENCE WITH MEANING
Connecting young minds with the elderly in celebration of israel’s independence day
ABOUT the project
Art installations displayed in central locations across America encourage humanitarian dialogue at eye level on the issue of Israeli female hostages.
The Challenge
Find a way to convey messages with controversial topics.
Reach different communities and circles all around the united states. tell the story of a conflict.
- A continuous and increasing decline in public opinion regarding Israel.
- Sharp decline in support for Israel among the younger generation.
- Complete ignorance regarding the issue of hostages.
- Double standards concerning women’s rights when she is Jewish.
- Fake news denying the issue of hostages.
- almost always lose in street battles over awareness and support
The Solution
Artistic video installation that cannot be ignored.
“A real interaction with a real audience and creating interest and curiosity in the public space.”
Telling the story of Israelis by disconnecting it from any political position.
Relating it to the #MeeToo movement and creating a special social media language- #HerToo.
The Result
Thousands of people interacting with the experience and discussing the issue.
Over 3M views and shares on social media in 24 hours.
Worldwide news and media coverage.
